FineLine Editing - In Progress

FineLine Editing is my academic editing service that I'm strategically transforming from a B2B-focused operation to a scalable B2C platform. This comprehensive rebuild represents a complete business model pivot, implementing modern cloud infrastructure and automated workflows to serve individual clients globally while maintaining the quality standards that have driven 9+ years of B2B success.

About the Project

Business Challenge: After 9 years of manual B2B operations serving academic publishers and marketing agencies, I identified a significant market opportunity in the direct-to-consumer academic editing space. The existing manual processes that worked for high-value B2B contracts couldn't scale to serve individual students and researchers cost-effectively.

Strategic Approach: I'm architecting a complete platform transformation that automates the entire customer journey—from initial submission through payment processing and delivery—while ensuring global compliance and operational efficiency. This project demonstrates my ability to identify market opportunities, design technical solutions, and execute complex business transformations.

Key Features & Innovations:

🚀 Automated Workflow Engine

• Custom submission system with intelligent pricing calculation
• Automated project routing and deadline management
• Real-time progress tracking and client communication system

💳 Seamless Payment Integration

• Stripe-powered checkout system with multiple payment options and currency support
• Automated invoicing and receipt generation

🌍 Global Compliance Framework

• GDPR-compliant data handling and privacy controls
• Multi-region data storage with Azure's global infrastructure
• Comprehensive audit trails and data retention policies

📱 Modern User Experience

• Responsive design optimized for academic users across devices
• Intuitive document upload with drag-and-drop functionality
• Client dashboard with project history and document management

⚡ Operational Efficiency

• Content management system for dynamic pricing and service descriptions
• Automated email campaigns for client onboarding and retention
• Database optimization for handling high-volume submissions

Technical Architecture: The platform leverages a modern full-stack architecture designed for scalability and reliability. Next.js provides the responsive frontend with server-side rendering for optimal performance, while Supabase handles real-time database operations and user authentication. Azure's cloud infrastructure ensures global availability and compliance, with PostgreSQL managing complex relational data structures.

Project Impact & Goals: This transformation addresses the growing demand for accessible academic editing services while positioning the business for international expansion. By automating manual processes, I'm reducing operational overhead while enabling service capacity growth. The platform's modular architecture also creates opportunities for additional service lines and partnership integrations.

Current Status: The project is in active development with core infrastructure and payment systems completed. I'm currently implementing the automated workflow engine and conducting user experience testing with a beta client group. Launch is planned for Q4 2025, with an initial focus on the US and UK markets.

Technologies Used

Frontend & User Experience:

• Next.js - React framework for server-side rendering and optimal performance
• Tailwind CSS - Utility-first CSS framework for responsive, custom design system

Backend & Database:

• Supabase - Backend-as-a-service for real-time database, authentication, and API management
• PostgreSQL - Relational database for complex data relationships and query optimization
• Azure - Cloud infrastructure for global scalability, security, and compliance

Business Operations:

• Stripe - Payment processing with global support and subscription management
• Brevo - Email marketing automation and transactional email delivery
• Sanity.io - Headless CMS for SEO content management

Development & Deployment:

• Git/GitHub - Version control
• Vercel - Deployment platform with automatic scaling and edge optimization

Key Learning Outcomes

Business Strategy:

• Market analysis and competitive positioning for B2C pivot
• International expansion planning and compliance requirements
• Subscription business model design and implementation

Technical Leadership:

• Full-stack architecture design for scalable SaaS applications
• Cloud infrastructure planning for global operations
• Payment system integration and financial data security

Project Management:

• Stakeholder communication during business model transformation
• Risk management for live platform migration
• Timeline coordination across technical and business deliverables

This project showcases my ability to identify market opportunities, architect technical solutions, and execute complex business transformations while maintaining operational excellence.